Directory · updated August 2026
37 life insurance lead vendors, side by side
No vendor paid to be on this page and no vendor can pay to move up it. Prices are collected from public sources and quoted ranges, they move constantly, and a rep will always have a different number. Use them to shortlist, not to budget.
| Vendor | Lead types | Formats | Reported price | Best for |
|---|---|---|---|---|
| Aged Lead Store Self-service marketplace selling aged (previously sold) internet leads in bulk as downloadable files, across insurance and other verticals. One of the few vendors that publishes per-lead prices openly. | Final expense, Term life, IUL, Mortgage protection, Medicare | 1 formats | $1.5–$8 | Dialer-equipped agents who want maximum contacts per dollar and accept low intent. |
| Agent Pipeline An insurance marketing organization for independent agents offering contracting, compliance tooling, quoting and enrollment technology, and team-based lead programs across Medicare and ACA/life. | Medicare, Term life, Final expense | 2 formats | Not published | Newer agents who want contracting and lead support bundled together. |
| ALB Insurance Marketing Senior-market direct mail vendor and one of the few that publishes rates, selling both per-1,000 mail drops and per-lead inventory including a weekly-refreshed pool of excess leads. | Final expense, Medicare, Annuity | 3 formats | $27–$30 | Agents who want a published price and the option to buy mail leads outright. |
| All Web Leads (AWL) Large customer-acquisition company that sells leads and calls to a network of 15,000+ agents through its AWLiQ platform and also operates its own licensed insurance agency. Verticals include auto, home, health, life, Medicare and small business. | Term life, Final expense, Medicare | 4 formats | Not published | High-volume agencies that want one large, established supplier across leads and calls. |
| America's Recommended Mailers (ARM) Senior- and life-market direct mail vendor covering final expense, Medicare, mortgage protection, annuity/estate planning and Turning-65 seminar campaigns. The site cites nearly 30 years in business. | Final expense, Medicare, Mortgage protection, Annuity, Term life | 1 formats | Not published | Mortgage protection and multi-line senior agents who prioritize permanent exclusivity. |
| Benepath Sells exclusive real-time web leads and exclusive inbound calls generated from its own search marketing, plus aged inventory. Health and Medicare are its largest verticals, with life and final expense alongside. | Final expense, Term life, Medicare | 3 formats | Not published | Agents who want single-agent exclusivity and inbound calls and will negotiate price by phone. |
| CABoom Leads (formerly Secure Agent Leads) Paid-social lead generation company founded by insurance sales trainer Cody Askins, previously operating as Secure Agent Leads / Secure Agent Marketing. Sells SMS-verified leads across life and senior verticals in fixed-price packages. | Final expense, Term life, IUL, Annuity, Veteran, Medicare | 3 formats | $35 | Agents who want exclusive, phone-verified social leads and can front a few hundred dollars per order. |
| Centerfield Insurance Services (formerly Datalot) Call-and-lead distribution platform best known for pay-per-call insurance. Centerfield acquired Datalot in 2021 and the business now operates as Centerfield Insurance Services, though the datalot.com brand and agent login still resolve. | Term life, Final expense, Medicare | 3 formats | Not published | Call-center-style operations that want inbound phone volume rather than form leads. |
| Contactability Insurance lead and call platform selling auto, home, renters, health and life prospects on a pay-per-lead or pay-per-call basis, using a bidding model where buyers set their own price. | Term life, Final expense | 3 formats | Not published | Cost-sensitive agents who want to set their own per-lead bid and accept variable volume. |
| Dataman Group Direct Sells the underlying prospect data — final expense mailing, telemarketing and door-knock lists — rather than running the mail drop. Agents handle print, postage and response processing themselves. | Final expense, Medicare | 2 formats | Not published | Agents who mail or telemarket themselves and only need clean, scrubbed data. |
| DigitalBGA A brokerage general agency built around life insurance telesales. It contracts independent agents, supplies a proprietary CRM and dialer, and routes inbound leads from TV, YouTube and web sources. | Final expense, Term life, Mortgage protection, IUL | 3 formats | Not published | Telesales-focused life agents who want inbound calls and a handled tech stack. |
| EverQuote (EverQuote Pro) Publicly traded online insurance marketplace (Nasdaq: EVER) that sells consumer leads and inbound calls to agents through its EverQuote Pro platform. Life is one of several verticals alongside auto and home. | Term life, Final expense, Mortgage protection | 4 formats | Not published | Agents who want national scale and inbound calls and don't mind a sales-gated onboarding. |
| Final Expense Leads Pro Orlando-based vendor selling final expense live transfers, callback leads and preset appointments to licensed agents, in both exclusive and shared tiers. | Final expense | 4 formats | Not published | Agents who prefer live transfers or set appointments over working a raw lead list. |
| Hometown Quotes Long-running real-time internet lead vendor selling auto, home, life and renters leads to agents, including subsidized programs for captive carrier agents. | Term life, Final expense | 2 formats | Not published | Captive P&C agents cross-selling life who can use a carrier subsidy. |
| iLeads.com One of the oldest online lead companies, now focused primarily on data enrichment and lead intelligence for mortgage, insurance and home services. Still markets 'Life Insurance Plus' leads that append mortgage and property data to a real-time life lead. | Term life, Mortgage protection, Medicare | 2 formats | Not published | Agencies that want life leads enriched with homeowner data to cross-sell mortgage protection. |
| InsuranceLeads.com Long-running internet lead vendor selling auto, home, health and life leads with real-time delivery, no minimums or contracts, and a publicly itemized credit policy. Also sells annuity, disability and long-term-care leads. | Term life, Final expense, Annuity, Medicare | 3 formats | Not published | Agents who want a documented return policy and a low-friction start without a large deposit. |
| Kramer Direct Direct mail firm serving insurance and financial consultants with prospect lists, lead mailers and automated drip-marketing programs. The site cites over 30 years in business without stating a founding year. | Final expense, Medicare, Annuity, Term life | 1 formats | Not published | Agents who want ongoing drip mail rather than one-time drops. |
| Lead Concepts Direct mail and seminar marketing firm for insurance agents, financial advisors and funeral homes. States its mail leads are exclusive to the ordering agent and never resold. | Final expense, Medicare, Annuity, Mortgage protection, Term life | 3 formats | Not published | Agents combining final expense mailers with seminar or annuity campaigns. |
| Lead Connections Direct mail house selling Medicare, final expense and annuity postcard mailers plus seminar mailers and prospect lists, with online campaign setup. | Final expense, Medicare, Annuity | 1 formats | Not published | Agents wanting a well-known final expense postcard house with simple online ordering. |
| Lead Heroes Telemarketing-based lead generator focused on the senior market, running its own call center to dial consumer lists and deliver qualified prospects, live transfers and preset appointments to agents. Also resells direct mail. | Final expense, Medicare | 6 formats | Not published | Final expense agents who want exclusive telemarketed leads with a predictable weekly flow. |
| Leads 2 Success Direct mail production and delivery service selling exclusive insurance mail leads through an online portal, with one of the lowest published drop minimums in the category. | Final expense, Medicare, Term life | 2 formats | Not published | Agents testing a new territory with the smallest viable mail drop. |
| MediaAlpha Publicly traded (NYSE: MAX) programmatic customer-acquisition marketplace that routes clicks, calls and leads between publishers and insurance buyers across P&C, health and life. | Term life, Final expense | 3 formats | Not published | IMOs and large agencies with in-house media buying rather than individual agents. |
| MSPowermail (Main Street Power Mail) Direct mail lead vendor for the senior insurance market, handling data, print, mailing and return-card processing and delivering leads by email and into the agent's CRM. The site cites over 20 years in business. | Final expense, Medicare, Term life | 2 formats | Not published | Agents who want mailer creative control plus CRM delivery of returned cards. |
| Need-A-Lead Turnkey direct mail house for final expense and senior-market agents, handling list selection, mailer design, printing, postage and lead delivery through an online lead management portal. | Final expense, Medicare, Annuity, Term life | 2 formats | Not published | Face-to-face final expense agents who want to own a mail territory and can wait out the fulfillment cycle. |
| NextGen Leads Generates its own health and Medicare leads in-house and sells them through a self-serve buyer dashboard with per-lead filtering. It does not advertise a life or final expense product. | Medicare | 4 formats | Not published | Medicare and ACA agents who want a no-minimum, self-serve dashboard rather than a contract. |
| Parasol Leads Lead generator selling exclusive and shared insurance leads produced through its own SEO and paid campaigns across life, final expense, health, Medicare, annuity, auto and home. Publishes both prices and a detailed return policy. | Final expense, Term life, Medicare, Annuity | 2 formats | $35 | Agents who want published pricing and written return terms and can justify a premium per-lead cost. |
| Plum Direct Marketing Full-service direct mail and marketing agency with its own print facility. It appears in agent comparisons as an insurance mail source but is not an insurance-only specialist. | Final expense, Medicare | 1 formats | Not published | Price-sensitive agents comfortable directing their own mailer strategy. |
| ProspectsForAgents.com Real-time internet lead vendor selling auto, home, health, life, Medicare supplement and renters leads to agents on a pay-as-you-go basis, plus live transfers. | Term life, Final expense, Medicare | 3 formats | Not published | Agents who specifically want a no-contract account and will negotiate terms by phone. |
| QuoteWizard (a LendingTree company) Insurance lead marketplace owned by LendingTree, selling web leads and live-transfer calls across auto, home, renters, life, health and Medicare. Publicly cites roughly 27,000 web leads generated per day. | Term life, Final expense, Medicare | 3 formats | Not published | Agents who need dependable daily volume and want transfers and web leads under one roof. |
| Redbird Agents An independent marketing organization for the senior market that contracts agents with carriers and operates its own in-house lead shop alongside third-party lead sources. It is a contracting organization first and a lead vendor second. | Final expense, Medicare, Annuity, Term life | 2 formats | Not published | Agents who want an upline that also supplies leads rather than buying leads a la carte. |
| Retirement Prospects (formerly SeniorLeads) Advertises on sites frequented by adults 50+ and assigns responding prospects exclusively to one advisor per ZIP code. Skews toward annuity, retirement and estate-planning prospects rather than final expense. | Annuity, Term life | 1 formats | $32 | Life and annuity advisors working an affluent 50+ market in a defined ZIP territory. |
| RGI Solutions Direct mail firm running insurance campaigns off in-house national consumer databases, with territory management and metered lead flow bundled into the service. | Final expense, Term life, Medicare, Mortgage protection | 1 formats | Not published | Agents who want metered lead flow and territory protection over the cheapest per-piece rate. |
| Senior Life Insurance Company (agent lead program) A final expense carrier with a recruiting arm that supplies leads to its contracted agents through an internal app rather than selling them on the open market. Company materials cite 6,500+ agents across 40 states plus DC. | Final expense | 3 formats | Not published | Newer final expense agents willing to contract with one carrier in exchange for supplied leads. |
| Senior Market Sales (an Integrity company) A large field marketing organization that contracts independent agents with senior-market carriers and bundles marketing, technology and lead programs into that relationship. It is a distributor first and a lead seller second. | Medicare, Annuity, Final expense | 2 formats | Not published | Agents willing to contract with an FMO and take marketing support as part of the package. |
| SmartFinancial Insurance comparison marketplace selling web leads, live transfers and inbound calls to agents across auto, home, life, health, Medicare and commercial lines. Runs a self-service agent portal. | Term life, Final expense, Medicare | 4 formats | Not published | Agents who want written return terms before funding an account. |
| Speakeasy Leads Sells exclusive, consent-based life and final expense leads generated from its own lead forms and delivered into a live-updating spreadsheet. States leads are never resold or redistributed to a second agent. | Final expense, Term life, IUL, Mortgage protection | 2 formats | Not published | Life and final expense agents who want exclusive form-fill leads with a written replacement policy. |
| TargetLeads (Senior Direct, Inc.) One of the oldest senior-market direct mail houses, selling turnkey mail drops, prospect lists, seminar mailers and digital advertising, with its own lead management software bundled in. | Final expense, Term life, Medicare, Annuity, Mortgage protection | 3 formats | Not published | Agents who want a long-established senior mail house with lead software included. |
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