Centerfield Insurance Services (formerly Datalot)
Call-and-lead distribution platform best known for pay-per-call insurance. Centerfield acquired Datalot in 2021 and the business now operates as Centerfield Insurance Services, though the datalot.com brand and agent login still resolve.
Visit Centerfield Insurance Services (formerly Datalot) ↗Reported: Not published
What Centerfield Insurance Services (formerly Datalot) sells, and on what terms
- Best for
- Call-center-style operations that want inbound phone volume rather than form leads.
- Lead types
- Term life · Final expense · Medicare
- Formats
- Inbound call · Live transfer · Shared
- Reported price
- Not publishedPricing not published. Pay-per-call inventory is generally priced well above form leads, but no public rate card exists.
- Contract
- Contract and minimum terms not published.
- Returns / credits
- Not published.
- Coverage
- Nationwide
- Headquarters
- Los Angeles, CA (parent); originally New York, NY
- Founded
- 2009
What works
- Call-first model puts you on the phone with a live person, not a form fill
- Backed by a large private-equity-owned parent with major carrier relationships
- Operating history in call distribution dating to 2009
- Agent-presence and compliance tooling built into the platform
What to watch
- Brand ambiguity — agents shop 'Datalot' but contract with Centerfield
- Pay-per-call pricing is unpublished and typically higher per contact
- Platform is oriented to carriers and call centers more than solo producers
- Life is not the primary vertical
Sourcing
Record last checked 2026-08-28. Everything above comes from public sources; nothing here is a paid placement and Centerfield Insurance Services (formerly Datalot) has no say in what it says. Terms and pricing change without notice — confirm directly before you buy.