Centerfield Insurance Services (formerly Datalot)
Call-and-lead distribution platform best known for pay-per-call insurance. Centerfield acquired Datalot in 2021 and the business now operates as Centerfield Insurance Services, though the datalot.com brand and agent login still resolve.
- Best for
- Call-center-style operations that want inbound phone volume rather than form leads.
- Lead types
- Term life · Final expense · Medicare
- Formats
- Inbound call · Live transfer · Shared
- Reported price
- Not publishedPricing not published. Pay-per-call inventory is generally priced well above form leads, but no public rate card exists.
- Contract
- Contract and minimum terms not published.
- Returns / credits
- Not published.
- Coverage
- Nationwide
- Headquarters
- Los Angeles, CA (parent); originally New York, NY
- Founded
- 2009
What works
- Call-first model puts you on the phone with a live person, not a form fill
- Backed by a large private-equity-owned parent with major carrier relationships
- Operating history in call distribution dating to 2009
- Agent-presence and compliance tooling built into the platform
What to watch
- Brand ambiguity — agents shop 'Datalot' but contract with Centerfield
- Pay-per-call pricing is unpublished and typically higher per contact
- Platform is oriented to carriers and call centers more than solo producers
- Life is not the primary vertical
Sourcing
Record last checked 2026-08-28. Everything above comes from public sources; nothing here is a paid placement and Centerfield Insurance Services (formerly Datalot) has no say in what it says. Terms and pricing change without notice — confirm directly before you buy.
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