MediaAlpha
Publicly traded (NYSE: MAX) programmatic customer-acquisition marketplace that routes clicks, calls and leads between publishers and insurance buyers across P&C, health and life.
Visit MediaAlpha ↗Reported: Not published
What MediaAlpha sells, and on what terms
- Best for
- IMOs and large agencies with in-house media buying rather than individual agents.
- Lead types
- Term life · Final expense
- Formats
- Exclusive real-time · Shared · Inbound call
- Reported price
- Not publishedPricing not published — the marketplace is auction-based, so cost is set by bidding rather than a rate card.
- Contract
- Minimums and contract terms not published.
- Returns / credits
- Not published.
- Coverage
- Nationwide
- Integrations
- Programmatic API delivery
- Headquarters
- Los Angeles, CA
- Founded
- 2011
What works
- Very large supply — the company cites 130M+ consumer referrals annually
- Real-time bidding lets buyers set their own price
- Audited public-company disclosures about the business
- Leads and calls available in one marketplace
What to watch
- Built for carriers, agencies and IMOs buying at scale, not solo agents
- Marketing is P&C-first with little final expense specificity
- Auction pricing means costs move with competition
- You manage bidding and quality control yourself
Sourcing
Record last checked 2026-08-28. Everything above comes from public sources; nothing here is a paid placement and MediaAlpha has no say in what it says. Terms and pricing change without notice — confirm directly before you buy.