Every kind of life insurance lead, and who sells it

Small whole life, ages 50–85, simplified issue. The highest-volume lead market in life insurance and the most crowded.

Larger face amounts, younger applicants, longer sales cycle and heavier competition from direct-to-consumer carriers.

Indexed universal life. Fewer, more expensive leads with a longer close and a much larger case size.

Driven off new-mortgage records and direct mail. Highly time-sensitive — value decays within days.

Sold alongside final expense by most senior-market agents. Sharp seasonality around AEP.

The most expensive leads in the directory, with case sizes that justify it when the targeting is real.

Mail and digital leads targeting veterans and their families. Verify how veteran status was determined.

Child and grandchild policies. Low premium, low competition, often a cross-sell rather than a standalone line.