The whole directory is a list of landlords.
We list 37 vendors and we’ll keep the list honest. But every one of them sells the same product: temporary access to an audience they own. The day you stop paying, you have nothing. FEXads exists to build you the other thing.
What you are actually choosing between
| Buying leads | Running your own ads with FEXads | |
|---|---|---|
| Who owns the audience | The vendor | You — it lives in your ad account |
| Who owns the pixel data | The vendor | You, and it gets better every month |
| Price direction over time | Up. Directory range today is $1.5–$35 per lead | Down, as the campaign learns and creative gets tested |
| Exclusivity | Priced as an upgrade, and hard to verify | Total. Nobody else can buy your form submits |
| What you keep if you stop | Nothing | The ad account, the pixel, the creative, the lead history |
| Fee structure | Per lead, per state, negotiated | $500/mo flat, never a percentage of spend |
| Contract | Deposits and volume minimums are common | Month to month, cancel anytime |
| Speed to first lead | Same day | About a week to build, then continuous |
| Who this suits | Agents who want leads today and won't manage anything | Agents who intend to still be doing this in two years |
Being straight about it: buying leads wins on the top row that matters most to a lot of agents, which is having something to dial this afternoon. If that is where you are, use the directory and come back when the per-lead math stops working.
What FEXads actually does
Sets up the account
Business Manager, ad account, Page, pixel and domain verification — configured properly the first time so it doesn't get restricted later.
Builds the campaigns
Creative, targeting and instant forms for final expense, IUL or mortgage protection, in the states you're licensed in.
Wires the leads to you
Form submits go straight to your phone and your CRM in real time. No portal to check, no queue you share.
Runs it every month
Testing, budget management and creative refresh, for the same flat fee whether you spend $500 or $5,000.
Your ad spend is separate and goes straight to Meta on your own card. FEXads never touches it and never takes a cut of it — which is the point, because an agency paid a percentage has one obvious incentive.
Who should not do this
- Agents who need leads on the phone in the next two hours. Setup takes about a week.
- Agents who cannot fund ad spend on top of the monthly fee. This is not a $200-a-month play.
- Agents testing whether they like the business. Buy a small batch of leads first.
- Agents who want someone else to be responsible for the ad account. It is yours, including when Meta gets difficult about it.
If you are none of those, the arithmetic is not close. Run your real numbers through the cost-per-sale calculator, then read the full comparison.
The vendors on this site are a bridge, not a business.
Buy leads while you build something that doesn’t need them. FEXads sets up and runs done-for-you Meta ad campaigns for final expense, IUL and mortgage protection agents — inside your ad account, with your pixel, at a flat monthly fee instead of a percentage.
Get your own ads running →