Where to buy term life leads
Larger face amounts, younger applicants, longer sales cycle and heavier competition from direct-to-consumer carriers.
Vendors listed
28
Reported price range
$1.5–$35
28 vendors selling term life leads
Publicly traded online insurance marketplace (Nasdaq: EVER) that sells consumer leads and inbound calls to agents through its EverQuote Pro platform. Life is one of several verticals alongside auto and home.
Shared · Exclusive real-time · Inbound call · Live transfer
Insurance comparison marketplace selling web leads, live transfers and inbound calls to agents across auto, home, life, health, Medicare and commercial lines. Runs a self-service agent portal.
Shared · Exclusive real-time · Live transfer · Inbound call
Insurance lead marketplace owned by LendingTree, selling web leads and live-transfer calls across auto, home, renters, life, health and Medicare. Publicly cites roughly 27,000 web leads generated per day.
Shared · Live transfer · Inbound call
Call-and-lead distribution platform best known for pay-per-call insurance. Centerfield acquired Datalot in 2021 and the business now operates as Centerfield Insurance Services, though the datalot.com brand and agent login still resolve.
Inbound call · Live transfer · Shared
Self-service marketplace selling aged (previously sold) internet leads in bulk as downloadable files, across insurance and other verticals. One of the few vendors that publishes per-lead prices openly.
Aged
Real-time internet lead vendor selling auto, home, health, life, Medicare supplement and renters leads to agents on a pay-as-you-go basis, plus live transfers.
Shared · Exclusive real-time · Live transfer
One of the oldest online lead companies, now focused primarily on data enrichment and lead intelligence for mortgage, insurance and home services. Still markets 'Life Insurance Plus' leads that append mortgage and property data to a real-time life lead.
Exclusive real-time · Shared
Insurance lead and call platform selling auto, home, renters, health and life prospects on a pay-per-lead or pay-per-call basis, using a bidding model where buyers set their own price.
Shared · Inbound call · Live transfer
Long-running internet lead vendor selling auto, home, health and life leads with real-time delivery, no minimums or contracts, and a publicly itemized credit policy. Also sells annuity, disability and long-term-care leads.
Shared · Exclusive real-time · Live transfer
Lead generator selling exclusive and shared insurance leads produced through its own SEO and paid campaigns across life, final expense, health, Medicare, annuity, auto and home. Publishes both prices and a detailed return policy.
Exclusive real-time · Shared
Large customer-acquisition company that sells leads and calls to a network of 15,000+ agents through its AWLiQ platform and also operates its own licensed insurance agency. Verticals include auto, home, health, life, Medicare and small business.
Shared · Exclusive real-time · Inbound call · Live transfer
Paid-social lead generation company founded by insurance sales trainer Cody Askins, previously operating as Secure Agent Leads / Secure Agent Marketing. Sells SMS-verified leads across life and senior verticals in fixed-price packages.
Exclusive real-time · Aged · Facebook form
Turnkey direct mail house for final expense and senior-market agents, handling list selection, mailer design, printing, postage and lead delivery through an online lead management portal.
Direct mail · Exclusive real-time
An independent marketing organization for the senior market that contracts agents with carriers and operates its own in-house lead shop alongside third-party lead sources. It is a contracting organization first and a lead vendor second.
Exclusive real-time · Direct mail
A brokerage general agency built around life insurance telesales. It contracts independent agents, supplies a proprietary CRM and dialer, and routes inbound leads from TV, YouTube and web sources.
Inbound call · TV / radio · Exclusive real-time
One of the oldest senior-market direct mail houses, selling turnkey mail drops, prospect lists, seminar mailers and digital advertising, with its own lead management software bundled in.
Direct mail · Exclusive real-time · Facebook form
Direct mail and seminar marketing firm for insurance agents, financial advisors and funeral homes. States its mail leads are exclusive to the ordering agent and never resold.
Direct mail · Exclusive real-time · Facebook form
Direct mail firm serving insurance and financial consultants with prospect lists, lead mailers and automated drip-marketing programs. The site cites over 30 years in business without stating a founding year.
Direct mail
Direct mail lead vendor for the senior insurance market, handling data, print, mailing and return-card processing and delivering leads by email and into the agent's CRM. The site cites over 20 years in business.
Direct mail · Inbound call
Senior- and life-market direct mail vendor covering final expense, Medicare, mortgage protection, annuity/estate planning and Turning-65 seminar campaigns. The site cites nearly 30 years in business.
Direct mail
Direct mail production and delivery service selling exclusive insurance mail leads through an online portal, with one of the lowest published drop minimums in the category.
Direct mail · Exclusive real-time
Direct mail firm running insurance campaigns off in-house national consumer databases, with territory management and metered lead flow bundled into the service.
Direct mail
Sells exclusive real-time web leads and exclusive inbound calls generated from its own search marketing, plus aged inventory. Health and Medicare are its largest verticals, with life and final expense alongside.
Exclusive real-time · Inbound call · Aged
Long-running real-time internet lead vendor selling auto, home, life and renters leads to agents, including subsidized programs for captive carrier agents.
Exclusive real-time · Shared
Publicly traded (NYSE: MAX) programmatic customer-acquisition marketplace that routes clicks, calls and leads between publishers and insurance buyers across P&C, health and life.
Exclusive real-time · Shared · Inbound call
Advertises on sites frequented by adults 50+ and assigns responding prospects exclusively to one advisor per ZIP code. Skews toward annuity, retirement and estate-planning prospects rather than final expense.
Exclusive real-time
Sells exclusive, consent-based life and final expense leads generated from its own lead forms and delivered into a live-updating spreadsheet. States leads are never resold or redistributed to a second agent.
Exclusive real-time · Facebook form
An insurance marketing organization for independent agents offering contracting, compliance tooling, quoting and enrollment technology, and team-based lead programs across Medicare and ACA/life.
Exclusive real-time · Direct mail
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